1610 Leisure

1610, formerly Somerset Leisure, is a rapidly developing leisure Trust that manages 20 leisure centres across the South West.

1610 Leisure website

They needed to make a big impression to compete with private health clubs as they made the transition from being council owned to a not-for-profit charitable Trust.

“From the offset, the Omni team understand our business, getting a clear insight into our objectives and vision. Combining this initial insight with a full analysis of our existing website, made the requirements gathering process much simpler, and ensured no stone was left unturned. They really do know the importance of our customers and their online experience, and you have every confidence that what they’re going to implement is going to have a positive impact towards achieving your business objectives. Since launch, we’ve experienced a 25% increase in targeted website traffic, seen a drop in bounce rates and received excellent customer feedback.”

Paul Stimpson, Head of Marketing 1610 Leisure